Copywriting is basically taking powerful, emotion evoking word pictures and showing the reader that his or her life would be more complete - better, easier, more productive, more profitable, happier, whatever - if that reader owned what it is you're selling.
On the Internet, your business is among tens or hundreds or thousands of the same type of business or product. You have to stand out. And mastering the art of writing effective copy will help you very much.
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